Copyright 2013 Vesika Pisces
Sustainability can be defined as the maintenance of healthy ecosystems and environments. The Earth is essentially an island, with both finite and infinite resources. All life on Earth is interconnected, and completely dependent on these resources. Biodiverity or 'biological diversity' refers to species, ecosystem and gene diversity. The United Nations has declared 2010-2020 the "Decade on Biodiversity" with a goal to reduce current staggering levels of biodiversity loss.
Michelle's first collection was created using eco-friendly fabrics such as organic cotton, hemp-silk, recycled polyester and salvage material. Organic cotton is grown via traditional farming methods that rely on natural processes for pest control, rather than petrochemical based pesticides. This results in greatly reduced water consumption and the maintenance of ecological habitat necessary for animals, birds and insects. Pesticides also make their way into soil and aquatic systems, degrading life found there. Hemp is one of the most eco-friendly fabric crops that can be grown, due to its ability to grow rapidly in many climates, its dense foliage which negates the need for pesticides, and its ability to nourish soil and remove toxins and even radiation.
Michelle is excited to incorporate new eco-friendly fabrics in her second collection, a hemp-organic cotton jersey, beechwood modal from sustainably managed forests, along with silk and linen jersey.
All fabric offcuts and thread clippings are saved, either to be incorporated into later collections, or to create accessories. Only hemp or 100% recycled paper is used for packaging, promotional and administrative needs. All waste is recycled.
Michelle held her first show and charity event "Butterflies and Flowers, Birds and Trees" in Mineola, Mississauga.
Proceeds were raised for Halton Peel BioDiversity Network, a local non-profit organization working to mainstream the issue of protecting biodiversity. Mississauga is home to one of the largest portions of remnant Mixedwood/Carolinian forest in the whole of the Greater Toronto Area.
The Carolinian life zone is the most ecologically diverse region in all of Canada, however it is also the most degraded, with over 80% of forest cover already lost. A healthy forest canopy supports a substantial variety of insects, animals, and native plants and is integral to healthy ecosystems.
In Summer 2013, Vesika Pisces became a member of the Ethical Fashion Forum's 'Fellowship 500', recognizing pioneering individuals and businesses within sustainable fashion.