Copyright 2013 Vesika Pisces
Sustainability can be defined as the maintenance of healthy ecosystems and environments. Biodiversity or 'biological diversity' refers to species, ecosystem and gene diversity. The United Nations has declared 2010-2020 the "Decade on Biodiversity" with a goal to reduce current staggering levels of biodiversity loss. Scientists have claimed we are on the brink of the "sixth mass extinction". Pollution, habitat loss and resulting climate change all threaten biodiversity. However, despite these gloomy facts, there is much to hope and strive for, since many solutions to these issues are being realized and adopted by individuals, communities and businesses around the world. This is where you, the consumer, can make a difference via purchases that support eco-businesses, initiatives and practices.
At Vesika Pisces, eco-friendly fabrics such as organic cotton, hemp/silk, recycled polyester, beechwood modal and salvage materials are a first step in minimizing ecological impact. Organic cotton is grown via traditional farming methods that rely on natural processes for pest control, rather than petrochemical based pesticides. This results in greatly reduced water consumption and the maintenance of ecological habitat necessary for animals, birds and insects. Pesticides also make their way into soil and aquatic systems, degrading life found there. Hemp is one of the most eco-friendly fabrics, due to its ability to grow rapidly in many climates, its dense foliage which negates the need for pesticides, and its ability to nourish soil and remove toxins and even radiation. Unfortunately, a majority of modal and viscose found on the market today originates from ancient forests. By only sourcing modal from sustainably managed beech tree farms, this damaging practice is completely eliminated. Utilizing salvage and offcut material from other designers and businesses, along with upcycling components where possible, also allows Vesika Pisces to help divert waste from landfill.
In turn, all fabric offcuts generated by Vesika Pisces are incorporated into later collections. Only hemp or 100% recycled paper is used for promotional and administrative needs. All waste is recycled. This makes Vesika Pisces a "Zero Waste" brand.
Michelle held her first show "Butterflies and Flowers, Birds and Trees" in Mineola, Mississauga.
Proceeds were raised for Halton Peel BioDiversity Network, a local non-profit organization working to mainstream the issue of protecting biodiversity. Mississauga is home to one of the largest portions of remnant Carolinian forest in the whole of the Greater Toronto Area. The Carolinian life zone is the most ecologically diverse region in all of Canada, however it is also the most degraded, with over 80% of forest cover already lost. A healthy forest canopy supports a substantial variety of insects, animals, and native plants and is integral to healthy ecosystems.
In Summer 2013, Vesika Pisces became a member of the Ethical Fashion Forum's 'Fellowship 500', recognizing pioneering individuals and businesses within sustainable fashion.
Michelle continues to look for ways to further minimize environmental impact . Designs are created to be enjoyed for many seasons. Swimwear is fully lined for durability and longevity, making Vesika Pisces and ideal choice for customers looking to invest in their wardrobe. LOVE FASHION, LOVE THE EARTH.